Business Strategy for a Digital World
This course consists of a selection of primary and secondary topics on business strategy in a digital age. It builds on and extends business strategy as historically taught and practised, and extends this to new business models and concepts, the impact of so-called “exponential” effects, and considerations of sustainability and the digital divide.
Digital Technology Fundamentals
This course introduces candidates to key concepts around the technologies which underpin what is termed the “digital revolution”. It provides a working knowledge of the current state of the art, taxonomy of the field; current and future applications of these technologies, and anticipated medium term future developments. This course lays an important foundation for business people across all spheres of leadership and management who are expected to lead organisations into the future.
Marketing for Digital Business
This course explores the nature of the changing customer, changing ways of engaging customers and the implications for marketing in general, and for digital e-marketing in particular.
Digitalising Operations Management
This course introduces candidates to the fundamental concepts and tools to digitalise the operations of modern businesses. This includes digital supply chain management; automation of industrial production; automation of process industries, and automation of knowledge work, including robotic process automation.
Innovation and Entrepreneurship for Digital Business
This course is designed to equip the candidate with insight into how to drive innovation and entrepreneurship. It explores ways to facilitate and sustain intrapreneurship in larger, more established companies seeking to transform digitally, as well as for individuals or small enterprise entrepreneurs running innovative tech start-up ventures.
Digital Readiness, Transformation and Change Management
This course equips candidates to manage digital transformation in business and government. It asserts that digital transformation as a new business strategy is inevitable and essential, and counteracts the view that digital transformation and preparedness in the 21st century is purely a technology or IT issue, and thus also emphasises the dimension of creating the right digital culture through change management.